Tag Management Solutions (Adobe Launch). Adobe Experience Tools (Adobe Analytics / Consumer Journey Analytics).4+ years of professional experience in using.Deep understanding of data collection methodologies, tagging, and governance best practices.Experience working directly with business stakeholders at all levels to build reports, dashboards and solving business questions with data.Ability to own projects and work independently once given a direction.Someone who is inquisitive and has great problem-solving skills.Do you have experience communicating the results of digital marketing analytics to company stakeholders?Įssential Experience, Skills And Knowledge.Do you have experience initiating and driving projects to completion with minimal guidance?.Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.Develop custom performance reporting and analyses across multiple channels/clients.Build Web Analytics KPIs, technical requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, Consumer Journey Analytics) based on business strategies, requirements and need to generate insights and maximization of the platform.Analyze, access, query, integrate, and leverage data from various platforms and systems in the MarTech ecosystem to develop intelligent marketing campaigns and digital personalization.Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.Provide recommendations that drive results on client campaigns & objectives.Communicate and partner with upstream and downstream stakeholders regarding the execution against the desired digital marketing analytics strategy. Support the team to develop, improve, and enhance all processes in analytic tools (Variable Implementations, Report Suite Configurations, Metrics, Dimensions, Segments etc.) and provide detail tagging instructions to the implementation team.Track and analyze website traffic patterns and online customer behaviors through dashboarding and reporting. Lead the mapping, organization, and maintenance of data in Adobe platform.Debug, troubleshoot, and fix the configuration and integration issues.Support the team’s governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.Act as a subject matter expert and provide guidance to internal teams regarding data collection best practices, methodologies, and tools.Stay up to date with evolving regulations and industry guidelines related to data privacy, such as GDPR, CCPA, and other relevant frameworks.Troubleshoot and resolve data collection issues, collaborating with technical teams and vendors as needed.Oversee implementation and deployment of data collection scripts, ensuring accuracy, consistency, and adherence to industry best practices.Define data collection requirements, tracking specifications, and tagging strategies to capture relevant consumer behaviors and interactions across digital channels.Develop and execute a robust data collection strategy aligned with business objectives and key performance indicators (KPIs).Internal –IDT teams, Marketing teams including consumer experience,Įxternal – Software Vendors, Service Providers WE ARE LOOKING FOR A Lead Manager DBS Adobe Analytics & Target To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Reynolds American is evolving at a pace like no other organization.
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